StatusIn production. The visual system is settled. Tone of voice is still being
defined from field and commercialization research, so copy in this guide is directional, not approved.
lift
Other tools debulk. lift decompresses.
One insertion. It cuts, evacuates and captures without coming out.
More tissue. Less time. Less radiation.
Symbol
Dark · Light — swipe
Wordmark
Dark · Light — swipe
Lockup
Dark · Light — swipe
Endorsed lockup
Dark · Light — swipe
Color
Signal#CBF11C
Black#0A0A0A
White#FFFFFF
Accent, optional#A6CC0C
Swipe for all four
One value on every ground. The accent is available for secondary
material where a second step of the same hue is useful. It never replaces Signal in the logo.
The rule
- Black and white carry structure.
- Signal marks the point of action. It appears where something happens, never as decoration.
- The dot is Signal in every primary wordmark and lockup. It is never white, black or dropped.
Scale
Below the minimum, use the symbol alone. Clear space on all
sides equals the height of the symbol.
Endorsement
- Endorsed
- Product, packaging, IFU, regulatory surfaces.
- Clean
- Everywhere else, with MORPHEUS AG in the footer or legal line.
- Setting
- Set to the lockup width. #5C5C58 on dark, #A8A6A1 on light. Never below 5 pt.
Production
- Molded grip
- Match resin to #CBF11C. Approve from a physical chip, not a screen.
- Print
- Signal is outside four-color process. Specify a premixed spot ink matched from a physical book.
- Artwork
- Type is outlined. No font required to reproduce the mark.
Not yet settled
- Typeface for headlines and body. Current setting is a metric stand-in.
- Product claims. Decompression versus debulking, capture without withdrawal and radiation reduction
are field claims from commercialization research and need billing, coding and regulatory sign-off.
- Photography. All product imagery is rendered. A three-quarter render and clinical photography are outstanding.
- Written casing. Lowercase in brand material, LiFT in regulatory documents, to be confirmed.